When deciding on your online survey questions for existing customers you should also bear in mind what the desired outcome is – i.e. what do you really need to find out?
You need to find out “are they buying more from me again?”
Here’s a typical set of simple questions…
a) What product have you bought from us. Give them a drop down list to make answering your survey easy.
b) How would you rate our product? Give them an even number of choices but not too many - 4 sounds good. An even number forces a decision other than the middle option. Great/OK/Could be better/Disappointing
c) What did you think of the price? Same again - Great/OK/Could be better/Disappointing
d) What would make it better? Give them a drop down list of your current thoughts on new features and a free text box just in case.
e) When do you think you would replace our product? Again a drop down list - within a month/within 6 months/within a year/never.
Online surveys like this are easy to create and place on your website but you could also use the services of an online polling services, see the popular Survey Monkey website for ideas. And you could give Facebook a whirl using one of the Poll providers.