If you have something that can be sold without consultation e-commerce
is worthwhile. You’ll need to get a Merchant Account Number - you'll get this from GlobalPay, WorldPay, via SagePay and others. You'll want to talk to your bank of course but they are likely to recommend a partner (it'll be quicker anyway).
Charges are around 2 or 3 percent depending on the types of card being accepted but you'll have removed a big barrier to sales. Now your customers can consume without any hassle.
You should also be selling on the marketplaces such as Amazon, eBay, FNAC and Play - their traffic is at such levels your sales are bound to benefit. In these competitive markets you will need to be super competitive and that's where listing and re-pricing system
Seller Dynamics helps by managing margins and prices automatically.
It is important to make the buying process easy. Amazon and other lead players excel at this. A good online shopping experience will let you choose the product, the quantity and the shipping method with only three or four clicks. And they also remember who you are – either because they oblige you to log in or because they have cookied you.