It's a people thing – Demographic marketing online marketing tips

It's a people thing – Demographic marketing - Traditional marketing encourages segmenting markets predominately into age, sex, income and geography – demographic segmentation. (25/05/14) ... more

Finding out stuff – Surveys online - Seeking the opinion of your website visitors could be of value but it can be challenging to get visitors to fill in forms. (22/05/14) ... more

Getting under the skin – Deep linking - As you build back links from other websites to promote your business and increase your PageRank you will typically link back to your home page, however... (18/05/14) ... more

Automatic and efficient – Dynamic SEO - We use dynamic SEO techniques a lot – most newspaper type websites do the same. (15/05/14) ... more

Am I getting through to you – Spam filters - If you are sending out mass email or multiple newsletters to a large audience then you will have come across the problem of spam. (12/05/14) ... more

Targeting adverts – PPC and geography - If you are opting to spend on online advertising then you are likely to end up using one of the several Pay Per Click services (09/05/14) ... more

Find things out easily – Alerts - Staying in touch with what is happening in any sector is now easier than ever thanks to the Alert services such as those on offer from Google. (06/05/14) ... more

Is your site interesting – Bounce Rate - Google Analytics are free and continually being enhanced and from them you can see what the bounce rate on your site is. (06/05/14) ... more

Spreading the word – Google News - If you publish news or articles of interest online then you might want to try and get Google or the other search engines to pick up on your editorial. (03/05/14) ... more

Do I know you – Personalisation of email and newsletters - Once a registered member has signed up you will want to keep in contact with them via email and newsletters. (15/04/14) ... more

How will you recognise success – Decide your KPIs up front - It is best to arrive at what results you want from your website – your Key Performance Indicators of KPIs. (12/04/14) ... more

What are you trying to sell me – Keep the email sales message brief - The speed at which we read material online is getting faster and we tend to scan websites and marketing email messages rather than read them. (09/04/14) ... more

What are you saying and how are you saying it – What’s the voice - When you are designing your website and arriving at an editorial style the word to watch for is “voice”. (08/04/14) ... more

Are you a pest – Don’t email too often - Nobody likes to be pestered so if you are sending out email or newsletter marketing messages it is important to get the frequency right. (06/04/14) ... more

Horse before the cart – Why SEO before PPC - To run an effective PPC campaign it’s best to first ensure your site has been maximised from an SEO point. (04/04/14) ... more

Watch your language – Don’t exclaim or shout! - Email etiquette is a funny thing. (03/04/14) ... more

Effective online marketing – experimenting with PPC - Because the costs of PPC can be controlled very closely you can choose to experiment with a limited budget before putting a full blown campaign live. (01/04/14) ... more

Is it relevant – Newsletter segmentation - If you have a wide range of services and products then it may become necessary for you to segment your readers to receive differing Newsletter types. (31/03/14) ... more

Is it working – Newsletter analysis - Once you have sent out your newsletter it is important to analyse the results. (29/03/14) ... more

Your visitors need a landing strip – The need for a landing page - Landing pages are specific pages which are normally specifically designed to maximise Call to Action activities. (28/03/14) ... more

4 tips for PPC – Maximising PPC advertising - If you have decided to run a Pay Per Click Advertising campaign then there a number of things you should check before you hit the run button. (25/03/14) ... more

Vouchers and promo codes - Offerring an online voucher via a promo code is a popular technique to drive traffic to your website. (23/03/14) ... more

Online Harvest – Gathering email addresses - For effective online marketing activities it is essential to keep good records of the email addresses for your clients and prospects. (22/03/14) ... more

Don't forget about privacy - Your website requires an area that defines your Privacy policy.
(19/03/14) ... more

The chance to decline – Double Opt In at registration - If you are building a list of email subscribers then you may choose to be doubly sure that you have their permission to email them by introducing a Double Opt In system. (16/03/14) ... more

Segmenting your markets – Microsites - It is relatively easy to set up websites so why only have one. (13/03/14) ... more

Managing your site – using a CMS - A number of years back to help you maintain your website along came a variety of CMS packages – Content Management Systems. (07/03/14) ... more

Top Three SEO Rules - There are three really simple rules when it comes to ensuring your website is search engine optimised... (05/03/14) ... more

Posting images and videos - We all like looking at photographs, though perhaps not other people’s holiday snaps. (04/03/14) ... more

Getting attached – Anchor Text - As you develop back links from other websites to help promote your business and build your page rank then take care in the manner in which you link back. (02/03/14) ... more

Real time engagement – using Twitter - Twitter the realtime bulletin blog that comments on everything. (01/03/14) ... more

Engagement – Using LinkedIn - LinkedIn has been around for a while now and appears to have changed a lot. (26/02/14) ... more

SEO and ecommerce - When it comes to ecommerce the rules are simple enough – keep it simple, remember the customer, develop trust and make sure it works! (24/02/14) ... more

SOE one Page at a time - Search Engine Optimisation or SEO is all about one page at a time.
(21/02/14) ... more

Bring them back – Loyalty scheme - To encourage your visitors to come back and to retain clients loyalty schemes can prove useful. (20/02/14) ... more

Easy win promotion – Online competitions or online draws - Promoting an online competition is an easy way to get attention from the online world. (20/02/14) ... more

We like moving pictures – Using Video - With the increase in bandwidth the use of video to help promote business is now extremely popular. (17/02/14) ... more

Simple sharing – Spreading your word with RSS - Really Simple Syndication or RSS is used to help spread the content of your site to other sites. (14/02/14) ... more

Stars in the their eyes – Rating systems - Increasingly sites are keen to get the opinion of their visitors to the service or product that they are selling or promoting. (11/02/14) ... more

Website promotion – Using affiliate marketing - If you sign up resellers then you are potentially moving into affiliate marketing territory. (08/02/14) ... more

how well do you score – Watch your pagerank - If you download the Google Toolbar and switch on the Pagerank option you will get an idea of what Google thinks of your site – it’s Pagerank. (05/02/14) ... more

Keep it simple – Watch out for font decorating - When you are writing your copy take care not to confuse your reader by using inappropriate font types or font styles. (02/02/14) ... more

Keep communicating online – Newsletter subscription - If you are issuing a newsletter remember that it is best to provide an unsubscribe link or better still modify my profile link at the bottom of the email. (29/01/14) ... more

Online keywords – Tag Clouds, Tagging and marking content - Tags are used to identify the keywords within an article they help your readers and the search engines figure out what articles they should be reading. (26/01/14) ... more

Inceasing your sales – Sell more, sell it more frequently, sell it higher - If you are looking to increase your sales then there are only three things that you need to do…sounds easy? (23/01/14) ... more

Whatever you do - The 4 ways to promote sales - In conventional selling there are only 4 ways to attract sales. (20/01/14) ... more

Don't forghet – Password reminders - With so many websites, logins and passwords it is easy to forget what was entered. (17/01/14) ... more

The online mantra – Acquire, Convert, Retain - Acquire, Convert, Retain - the three steps in building your online world (17/01/14) ... more

We're all mobile - Follow up with a text message - Asking for a mobile phone number when a customer buys or registers provides a very effective mechanism to provide the customer with the confidence they need to continue using your website. (14/01/14) ... more

Get your website noticed with Word of Mouse - Word of Mouth is the best mechanism for generating high quality sales, so why shouldn't word of mouse do the same? (11/01/14) ... more

Using PR online to help promote your business - Conventional PR offline can be expensive - online might be more suitable (08/01/14) ... more

Online is great but back up with conventional marketing if appropriate - A website on its own can produce excellent results but it makes good sense to support your website with complimentary and conventional marketing activities. (05/01/14) ... more

Don’t ignore online inquiries from your website - One of the quickest ways to loose the confidence of a website visitor is to ignore their inquiry. (02/01/14) ... more

Talk to your visitors - Call back facilities - An increasingly popular way to engage with customers is to offer them a call back option on your web site. (30/12/13) ... more

Effective use of registration areas - Encouraging your web visitor to register for more information is a very simple way to gain essential information about them. (27/12/13) ... more

The profile of your website visitors - As you build increasing traffic and visitor levels to your website you will want to determine what type of character they are. (24/12/13) ... more

The Friday feeling - will they read your email? - Email and newsletter campaigns sent out on a Friday are more likely to be read than other days of the week in our opinion... maybe. (21/12/13) ... more

Newsletters during the working day? Will they get read? - If you are sending out newsletters to business addresses then the best time to do it is when people are at their desks. (18/12/13) ... more

Newsletters on a Monday or should it be Friday? - If you are sending out email or newsletters then choosing when to send them is open to debate. (15/12/13) ... more

Online form auto completion - When you are asking a visitor for details then assisting with form completion can be helpful. (14/12/13) ... more

Getting Social - fancy chatting with your customers? - To promote your website traffic requires a variety of activities not least of which is publishing your web address on other websites. (12/12/13) ... more

Easy to find – Postcode search - Mapping and search techniques can help your visitor find what they are looking for fast. (11/12/13) ... more

Building Trust online is essential - We all do business and buy things based on trust so why should the online world be any different (09/12/13) ... more

Keep in touch with your customers - its easy - To retain your customers you have to offer a good and highly reliable online service but what else can you do? (06/12/13) ... more

Remember your customer - but do they want a cookie - Cookies make it all possible - just as we like to be remembered it's nice to be remembered online. (03/12/13) ... more

Into ecommerce – Make sure the Shopping Cart works - Don't drop the shopping - it sounds obvious to say but often shopping carts don’t deliver the results they should. (30/11/13) ... more

Keep on top of your SEO - its a moving target - It’s easy to set up you website to be all SEO’d and then forget about it. The search engines change the rules regularly and get bored with stale sites. (28/11/13) ... more

Manage your PPC, your wallet wont forgive you otherwise - Don’t switch on a PPC campaign and forget it, as your budget will get blown. (25/11/13) ... more

Use Pay Per Click - but monitor it closely - All the Search Engines offer some form of PPC – Pay Per Click – system. This paid for advertising can be effective. (22/11/13) ... more

Think about this – Google is an advertising company - This may come as a surprise... We all use Google as a search tool but in actual fact its really an advertising company so if you remember that you'll site will get designed better. (19/11/13) ... more

Getting the search results – SEO - The use of Search Engine Optimisation techniques will help with some free advertising - but be prepared to write lots of copy. (16/11/13) ... more

Effective copy - Keep the language simple - As the web gets busier and busier increasingly we are consuming data at an ever increasing rate. (13/11/13) ... more

Effective Websites need a Call to Action - To get good results a website needs a CTA. Without a strong call to action it will not deliver the results you need. (11/11/13) ... more