Tuesday, October 23, 2018

Telephone our Stirling, Scotland web design team at 01786 430076
or email our website and SEO team at info@webwisebusiness.co.uk today

how to avoid junk mail

Junk email and focussed marketing

We all hate junk email, it’s an intrusion and normally of a highly suspect nature. However, don’t confuse that type of email with a properly focused email marketing campaign.

Newsletter creation, management and distribution 

newsletter systems


How to avoid your email being treated as junk email

It’s easy to slip from being targeted marketing email to being junk email and getting instantly dumped by the recipient. The spam email filters and junk email traps do not declare their rules (otherwise they wouldn't work). But you should avoid terms like free and cheapest and language that simply sounds inappropriate. Messages that are exceptionally brief can also get junked. 

To avoid your targeted marketing email being treated as junk email by the receiver or automatically by the junk email traps and spam email filters here are some rules to help maximise the chances of being kept off the email spam and email junk mail lists:

1. Focus – don’t send to anybody just because you have their email address.

2. Frequency – don’t get carried away and send emails every couple of days. Once a fortnight is about as often as you should risk (unless they’ve signed up for a newsletter of course).

3. Ensure you have an unsubscribe option.

4. Make sure you declare who the email is from at the bottom of the email.

5. Make sure the email server that you are sending from has “reverse DNS” (ask someone technical) if it doesn't some receiving servers will reject the email.

6. Don’t use robot or auto generated email addresses – they may contain email traps and if they do you might get tarred with a spam email brush.

7. Send a test email message to a few folks to make sure it does not trigger their spam traps (ie don’t offer FREE VIAGRA). Some online marketing email agencies will offer this as a service.

Newsletter creation, management and distribution 

Enjoy increased sales and increased profits - embrace multi-channel retail today 01786 430076
Seller Dynamics - auto reprice and unified stock management for Amazon, ebay, Play and FNAC

This site is operated by DNN developers Objective Associates Limited, expert in DNN development, DNN intranet systems, Microsoft.Net and Adobe Air. Providers of Seller Dynamics. Seller Dynamics is a multi channel ecommerce management solution which offers the following features - Multi Channel Ecommerce, Unified Inventory Management, Dynamic Repricing Software, Competitor Monitoring, Stationary & Postage Production, Delivery & Fulfilment, Dynamic Stock Re-ordering, Goods In Management, Single Dashboard Analytics. Seller Dynamics supports Amazon Repricing, Play Repricing and Fnac Repricing as well as many other features.
Privacy Statement  |  Terms Of Use
Copyright 2012 Objective Associates Ltd