University Technology are responsible for promoting the output of Scottish Universities. By sharing their content through a clever little widget they have uncovered a powerful way to keep in contact with both their potential and actual clients. Not only that but the technique improves the Search Optimisation of their site.
The University Technology
site is provided as an easy to use notice board that encourages business and organisations generally to get in touch if they are interested in finding out more about a certain piece of research or intellectual property.
Registered users of the site can elect to receive targeted email alerts when relevent technologies are posted, or they could utilise one of the numerous RSS feeds that the site offers.
However, an option is also available to web designers and developers to include a University Technology
widget on their site that can be quickly customised to show technology sectors of interest. The widget provides valuable information for it's users but also assists in building backlinks to the UT site which makes a positive impact on Search Engine ranking.
You can see an example of the widget in action on the left and if you would like to add some interesting content to your site why not grab the widget from the University Technology
website - it's free and easy to use.