Friday, December 19, 2014

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Marketing, Advertising and Sales - a definition

Marketing is not advertising. Marketing is finding out what people want, why they want it and how much they’ll spend. Don't confuse marketing with advertising.

Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised.

Sales is sales! It's converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising.

Sales is Sales!

The way to remember the difference between marketing and sales

When pushed for a simple answer I once replied….

“marketing is finding out what we don't have and sales is the task of selling what we do”

Someone else more elegantly put it...

“marketing is the cost effective delivery of sales”

The term "sales and marketing" is used so commonly that it is assumed that they are one and the same by many people - they are not. Our definition for sales is the activity of taking a lead and selling the item desired. Our definition for marketing is the activity of finding out what the market wants to buy.

That's our sales and marketing definition - hope it helps.



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