Wednesday, March 10, 2010

Telephone our Stirling, Scotland website team at 01786 498079
or email our website and SEO team at info@webwisebusiness.co.uk today

Online Markting Scotlland, tips and advice for online marketing, online advertising and email marketing
Online Marketing Scotland provides simple to understand tips and suggestions on how you can increase your sales using online marketing, online advertising and email marketing campaigns.
 
Online marketing and online advertising is the most cost effective and controllable way to deliver results for your sales team.
  
for all your online marketing needs
 
 
 
 
 
 
Never waste a penny of marketing spend again.
Supported by...

Online Marketing Scotland is provided by the website and Search Engine Optimisation team webwisebusiness part of software company Objective Associates based in Stirling, Scotland.

For website development, search engine optimisation and online marketing advice contact us today on 01786 498079.

For specific Search Engine Optimisation information visit Search Engine Optimisation Scotland.



Free online marketing tips
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99 Free online marketing tips #70 – What’s the voice - When you are designing your website and arriving at an editorial style the word to watch for is “voice”. What is the voice for your website – is it serious, courteous, jovial, anarchic – or are there certain areas for certain types of conversation?(08/03/10) ... more

99 Free online marketing tips #69 – Top Three SEO Rules - There are three really simple rules when it comes to ensuring your website is search engine optimised...(05/03/10) ... more

99 Free online marketing tips #68 – Anchor Text - As you develop back links from other websites to help promote your business and build your page rank then take care in the manner in which you link back. If you hyper link the name of you company then that is fine – but it is far more sensible and worthwhile to link back from a site with some anchor text that explains the key service you provide – ie if you sell bananas then linking back with the anchor text “quality bananas” will help the search engines understand what your website is all about.(02/03/10) ... more

99 Free online marketing tips #67 – Bounce Rate - Google Analytics are free and continually being enhanced and from them you can see what the bounce rate on your site is. Bounce rate is an easy to read percentage figure which gives you an indication of how long people are hanging around. A bounce rate of 100% basically means they landed on and left from the same page – ie they didn’t hang around. That may be for good reasons but is more likely to be because you haven’t provided anything of relevance for the visitor, or provided a strong enough call to action. Bounce rate is particularly important if the traffic has arrived due to a Pay Per Click (PPC) campaign as in those cases you’ll have paid for the Bounce.(27/02/10) ... more

99 Free online marketing tips #66 – SEO and ecommerce - When it comes to ecommerce the rules are simple enough – keep it simple, remember the customer, develop trust and make sure it works! However you also need to think about how best to SEO an ecommerce web site. It seems obvious enough to group products that are similar together to ease the buying process but don’t forget that each product within that group deserves its own SEO’s page. This improves your chances of a very specific search actually finding the exact product on your site.(24/02/10) ... more



Online Marketing Scotland is a free to use resource with advice and tips for business exploring improved ways to market and advertise online. Online advertising and online marketing is a highly cost effective way to promote services and products of all kinds. We outline the benefits of search engine optimisation, email targeted marketing, pay per click, online surveys and online research. The benefits of adding e-commerce to your online presence is also covered.

The site is supported by webwisebusiness the website and search engine optimisation specialist team within software company Objective Associates Limited from Stirling, Scotland.
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